In this case we were asked for a C-level engagement of the Retail banking department. We were responsible for defining and developing a growth strategy with triple digit new revenues. As an effect, the client could focus on certain high-value segments and its multidisciplinary team developed propositions where we set the guiding principles for.

Upgrading algorithms, developing new innovative algorithms and insights in order to improve campagne management and sales funnel management.

Building a proof of concept that will contain high value and innovative insights that helps developing sustainable pricing strategies that will increase sales, lower costs, and helps to protecting margins. Proof of concept is focused on a niche in the automotive market

The marketing management of this bank asked us to design and develop a customer insights platform within their customer experience department. Besides the platform tooling itself we defined and developed several high value insights across several banking domains for >500 users. The platform is being used on strategic, tactical and operational levels